Why Do We LOVE Quotes?


Inspirational quotes and mantras everywhere are enjoyed by most. We even have books where each page displays a different quote. But Why? Why do we enjoy reading quotes so much? There’s more to our natural eagerness for aspiration then you might think.

  • “Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.” – Bernard M Baruch
  • “You know you’re in love when you can’t fall asleep because reality is finally better than your dreams.” – Dr. Seuss
  • “Imperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring.” – Marilyn Monroe

Somehow it is true that not everyone likes quotes. The people that do love quotes are drawn mostly by a combination of creativity, self-affirmation, self-coaching, and motivation, according to neuropsychologist Roger Sperry and psychology/motivation expert Jonathan Fader.

Creativity employs ideas and innovation. While the mind wonders different ideas come together creating new ideas, pushing your brain past its initial thought or reaction. This is why brainstorming works so well, once the information is laid out in front of you, creativity begins and more ideas are created. Inspirational quotes work similarly by offering new perspectives or ideas that are similar to your own judgments, sentiments, and outlooks affirming views and evoking new thoughts. Essentially, ideas cause ideas. Even if the image behind the motivating quote of someone famous is quite oddly photoshopped.

The message that someone else believes in the same retrospect of your own is a powerful incentive to try harder, Fader says. Whether it be a close family member or a historic person you’ve never even met, there is power in believing your views are more similar than dissimilar. This activates an implicit recognition and self-coaching like a small pick-me-up.

Theodor S. Geisel’s first book was rejected 27 times. Imagine telling a room full of 27 people your idea and each one ignores you. Do you walk out of the room and go find #28? Unless you do, you’ll never know the places you’ll go. Theodor Suess Geisel did and it wasn’t long before he was known as Dr Suess - “You’re on your own, and you know what you know, and you are the one who’ll decide where to go.”

 The stories behind quotes create inspiration, but the quote alone creates motivation.



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